Free tools and guides to help your business win online
Practical, plain-English help for Australian small businesses. Free tools, step-by-step guides and checklists you can use today, with no sign-up.
How does your website score?
Check your website against up to three competitors on SEO, AI search, speed, mobile, security and trust. Your score is free and takes about 20 seconds.
Fix the basics yourself in minutes
Simple tools that do the technical part for you. Nothing to install, and nothing to sign up for.
Google listing preview
See exactly how your page will look in Google before you publish it.
- Live preview on desktop and mobile
- Character counter that warns before Google cuts you off
- Tips to make people click
Business schema generator
Fill in a short form and get the code that tells Google and AI who you are.
- Name, address, phone, hours and service area
- Works with WordPress, Wix and Squarespace
- One-click copy, with install steps
llms.txt generator
Create the simple file that helps ChatGPT and Perplexity understand your business.
- Built from your answers to 6 questions
- Lists your key pages for AI tools
- How to upload it, step by step
What's a new customer worth?
Turn your average job value into what one extra enquiry a week is worth a year.
- Uses your job value and close rate
- Shows the yearly value of better rankings
- Helps you set a sensible marketing budget
Website speed check
See how fast your homepage loads on a phone, using Google's own test.
- Your mobile speed score out of 100
- Core Web Vitals from real visitors
- The top 3 fixes in plain English
Email spoofing checker
Find out if scammers can send email pretending to be your business.
- Checks your SPF and DMARC records
- Explains what's missing in plain English
- Ready-made records to give your IT person
Start with this one
How to get more Google reviews
When to ask, what to say, and how to reply to every review, good or bad.
Inside this guide- Why reviews matter more than ever
- The best moment to ask
- Copy-and-paste SMS and email templates
- Replying to good and bad reviews
- Turning reviews into new customers
From hard to find to fully booked
New to this? Follow these four guides in order. Each takes less than ten minutes, and together they cover what matters most.
Guides made for your type of business
What works for a plumber is different from what works for a physio. Pick your industry for advice that fits.
Website checklist for tradies
Plumbers, electricians and builders: the 12 things that turn a visitor into a phone call.
- Tap-to-call and quote forms that work
- Service-area pages that rank
- Photos and reviews that win the job
More bookings for clinics
Dentists, physios and allied health: online booking, reviews and “near me” searches.
- Online booking that patients actually use
- Health-safe ways to ask for reviews
- Practitioner pages Google trusts
Local SEO for professional services
Accountants, lawyers and brokers: build trust online before the first meeting.
- Service pages for each specialty
- Showing credentials and reviews
- Turning articles into enquiries
Google profile tips for cafés and salons
Photos, hours, posts and reviews that bring people through the door.
- The 10 photos every profile needs
- Weekly posts in 5 minutes
- Menus, bookings and special hours
Step-by-step help, in plain English
Clear instructions with screenshots and examples. Written for business owners, not developers.
How to get more Google reviews
When to ask, what to say, and how to reply to every review, good or bad.
- The best moment to ask
- Copy-and-paste SMS and email templates
- How to handle a bad review
Set up your Google Business Profile
A step-by-step walkthrough, from verifying your business to your first post.
- Choosing the right categories
- Photos, services and opening hours
- Weekly habits that keep you on top
Is your business showing up in ChatGPT?
How AI search works in 2026, and the simple changes that help it recommend you.
- How ChatGPT, Perplexity and Google's AI choose
- What to put on your website
- How to test if they know you
10 reasons your website isn't getting enquiries
The most common problems we find in audits, and how to fix each one.
- Hidden phone numbers and weak buttons
- Slow pages and missing trust signals
- A fix for each, in order of impact
What should a website cost in Australia?
An honest breakdown of DIY, freelancers and agencies, and what you get for the money.
- Real price ranges for each option
- Hidden costs to watch for
- Questions to ask before you pay
How fast should your website be?
Core Web Vitals in plain English, and the quick wins that make a real difference.
- What LCP, INP and CLS mean
- The targets Google wants
- Quick wins for WordPress sites
Checklists and templates to keep
Print them, share them with your team, or hand them to your web person.
Google review request kit
SMS and email templates plus a QR code card for happy customers.
- 5 message templates
- Printable QR card for your counter
- Reply templates for every star rating
Website health checklist
One page, 25 checks. Print it and tick it off with your web person.
- SEO, speed, mobile and security
- Plain-English, no jargon
- Space for notes and dates
12-month local SEO calendar
One simple task a month that keeps you climbing on Google.
- A 30-minute task each month
- Seasonal post ideas
- A tracker to tick off progress
The best free help from elsewhere
Official tools and guides we use and recommend, from Google, the Australian Government and others. All free.
Google's own free tools
Google's official help for setting up and managing your Maps and Search listing.
GGoogle Search Consolesearch.google.comSee which searches show your site, fix indexing problems and submit your sitemap.
PPageSpeed Insightspagespeed.web.devGoogle's speed test for any page, with real-visitor Core Web Vitals.
SSEO Starter Guidedevelopers.google.comGoogle's own plain-language guide to how Search works and what helps.
GGoogle Trendstrends.google.comSee what people in your area search for, and when demand peaks.
Get listed beyond Google
Australian Government help
The government's hub for starting, running and growing a business, including grants.
AATO for businessesato.gov.auTax, GST, BAS and record-keeping for small businesses.
AAustralian Cyber Security Centrecyber.gov.auPractical steps to protect your business, accounts and devices from cyber attacks.
AACCC: Australian consumer lawaccc.gov.auThe rules on advertising, pricing and online reviews that every business must follow.
OOAIC privacy guidanceoaic.gov.auWhat you need to know about collecting and storing customer details.
SScamwatchscamwatch.gov.auCurrent scams targeting Australian businesses, and how to report one.
Learn more and go deeper
Google's detailed guide to the speed and stability scores it uses in rankings.
SSchema.org LocalBusinessschema.orgThe official reference for the business details you can describe to search engines.
lllms.txtllmstxt.orgThe proposal behind the llms.txt file that helps AI tools understand your website.
GGoogle Skillshopskillshop.withgoogle.comFree Google courses on Analytics, Ads and Business Profile, with certificates.
These links open other websites. We're not affiliated with any of them. Links checked October 2026.
Real businesses we've helped
See what we built for these businesses, and why.
Kor Carpentry
A new website built to turn local searches into quote requests.
Future Waste Solutions
Clear services and fast quoting for a growing waste business.
NeatNest Projects
A polished portfolio site that shows off the work.
LaundroMatch
A fresh, mobile-first site for a modern laundry service.
Good to know
Are these resources really free?
Yes. Every tool, guide and download on this page is free, with no sign-up. Our website audit gives you a free score too; the full audit report with every fix is $29.99.
Do I need to be technical?
No. Everything is written for business owners, not developers. Where there's code, we give you copy-and-paste versions and tell you exactly where it goes.
How often is this updated?
We check our guides regularly, and update them when Google or AI search changes something important. Each guide shows when it was last updated.
Can you just do it for me?
Yes. If you'd rather spend your time running your business, we can set it all up. Ask for a fixed-price quote.