3 Reasons To Use Your LinkedIn Profile as a Landing Page Not a CV
Optimising your LinkedIn profile is one of the most important steps when it comes to generating leads for your business. I’ve seen it time and time again, people thinking they should just write about their experience and who they help. Let me break to you, people don’t care!! There are a million and one people out there with the same experience and who help the same people as you so what makes you any different?
The key to creating a LinkedIn profile that converts is to create the following:
- Have a professional Headshot and Banner
- Create a Header or title for your page which speaks to the Problem or emotional pain point your demographic has
- Create a summary that demonstrates how you solve that problem or emotional pain point with your product or service.
See the video for more info :